Case Study - A unified system for 50+ iconic brands
We led the creation of a scalable design system adopted across multiple Caesars digital products, enhancing consistency and delivery speed.
- Client
- Caesars Entertainment
- Year
- Service
- UX/UI Design, Design Systems
Overview
Caesars Entertainment needed a unified design system that could scale across their diverse portfolio of casino and hospitality brands. With over 50 different properties, each with unique branding requirements, the challenge was creating consistency without losing individual brand identity.
We developed the Jupiter Design System, a comprehensive framework that balances brand flexibility with design consistency. The system includes component libraries, design tokens, and implementation guidelines that work across web, mobile, and in-property digital experiences.
The result was a 40% reduction in development time for new features and a unified user experience that maintains each brand's unique personality while ensuring consistent interaction patterns.
What we did
- Design Systems
- Component Libraries
- Design Tokens
- Multi-brand Architecture
The Jupiter system helped unify product teams and reduce dev time.
Caesars Entertainment
- Reduced dev time
- 40%
- Brands unified
- 50+
- Faster feature delivery
- 3x
- Design consistency
- 100%