[{"data":1,"prerenderedAt":353},["ShallowReactive",2],{"work-etac":3,"work-etac-more":86},{"id":4,"title":5,"body":6,"challenge":13,"client":14,"clientDescription":15,"color":16,"cover":17,"deliverables":18,"description":10,"draft":23,"extension":24,"featured":25,"hero":26,"logo":27,"logoMark":28,"meta":29,"name":14,"navigation":25,"order":30,"outcome":31,"path":32,"sections":33,"seo":67,"solution":68,"stem":69,"subtitle":70,"tagline":71,"tags":72,"team":77,"url":83,"year":84,"__hash__":85},"work/work/etac.md","Etac",{"type":7,"value":8,"toc":9},"minimark",[],{"title":10,"searchDepth":11,"depth":11,"links":12},"",2,[],"ETAC makes professional water-based airbrush paint, and needed a brand that could stand next to legacy paint companies while speaking the language of the artists who actually spray it — muralists, sneaker customizers, helmet and textile painters. The ask — treat paint like a culture, not a commodity, and build a system that works from a 2 oz bottle label to a full e-commerce store.","ETAC","A professional artist airbrush paint brand — water-based acrylics sold direct and through dealers worldwide.","#f97316","/work/etac/cover.png",[19,20,21,22],"Brand identity","Logo design","Packaging & label system","Shopify storefront",false,"md",true,"/work/etac/hero.jpg","/work/etac/logo.svg","/clients/etac.svg",{},3,"Full brand, packaging system, and Shopify storefront for an airbrush paint line, ready to sell from day one.","/work/etac",[34,45,60],{"title":35,"description":36,"grids":37},"Brand Identity","The drip-style wordmark in full color, grayscale, and black/white — plus the liquid splash patterns that give the brand its energy on any surface, from bottles to banners.",[38,42],{"type":39,"images":40},"full",[41],"/work/etac/identity-1.jpg",{"type":39,"images":43},[44],"/work/etac/identity-2.jpg",{"title":46,"description":47,"grids":48},"Packaging Design","A label system for the Private Stock line engineered to read at bottle scale — paint line, color code, opacity level, and safety copy in a fixed hierarchy — applied across ten colors, modifiers, and five bottle sizes.",[49,52,55],{"type":39,"images":50},[51],"/work/etac/identity-3.jpg",{"type":39,"images":53},[54],"/work/etac/identity-4.jpg",{"type":56,"images":57},"split",[58,59],"/work/etac/packaging-1.png","/work/etac/packaging-2.png",{"title":61,"description":62,"grids":63},"Storefront","The etaccolors.com storefront — the full Private Stock palette, modifiers, and dealer flow, wrapped in the brand's splash world with type set loud enough to match the paint.",[64],{"type":39,"images":65},[66],"/work/etac/homepage.png",{"description":10},"A graffiti-drip wordmark backed by vivid liquid splash illustrations became the heart of the system. From there it extended into a structured label architecture for the Private Stock paint line — color codes, opacity badges, usage instructions — and a Shopify storefront built to sell direct to artists and through dealers worldwide.","work/etac","Brand identity, packaging, and Shopify storefront for a professional airbrush paint brand.","A loud, drip-heavy identity built for the artists who paint everything from murals to sneakers.",[73,74,75,76],"Branding","Logo Design","Web","E-Commerce",[78,81],{"name":79,"role":80},"Enok Madrid","Brand & Identity Designer",{"name":79,"role":82},"Front-End Engineer","https://etaccolors.com","2023","BbVseEzJoRQ6oMxIyl7nAZxILDoaDohDtSGTbD77yu0",[87,161,219,281],{"id":88,"title":89,"body":90,"challenge":94,"client":95,"clientDescription":96,"color":97,"cover":98,"deliverables":99,"description":10,"draft":23,"extension":24,"featured":25,"hero":103,"logo":104,"logoMark":105,"meta":106,"name":95,"navigation":25,"order":107,"outcome":108,"path":109,"sections":110,"seo":145,"solution":146,"stem":147,"subtitle":148,"tagline":149,"tags":150,"team":154,"url":158,"year":159,"__hash__":160},"work/work/clerkmate.md","Clerkmate",{"type":7,"value":91,"toc":92},[],{"title":10,"searchDepth":11,"depth":11,"links":93},[],"Authentication is where teams decide whether to trust a tool, so ClerkMate's product surface had to feel clear, consistent, and considered at every step — from the marketing site through to the in-app screens.","ClerkMate","An authentication and user-management platform for modern engineering teams.","#3b82f6","/work/clerkmate/cover.jpg",[100,101,19,102],"Product UI","Design system","Marketing site","/work/clerkmate/hero.jpg","/work/clerkmate/logo.svg","/clients/clerkmate.svg",{},1,"Product UI and brand for an auth SaaS, from logo to in-app screens, as one connected system.","/work/clerkmate",[111,121,132],{"title":112,"description":113,"grids":114},"Identity","The mark, color, and type system that anchors ClerkMate across product and marketing.",[115,118],{"type":39,"images":116},[117],"/work/clerkmate/identity.jpg",{"type":39,"images":119},[120],"/work/clerkmate/moodboard.jpg",{"title":122,"description":123,"grids":124},"UI System","A component library and design tokens — color, typography, spacing — that keep every screen consistent.",[125,128],{"type":39,"images":126},[127],"/work/clerkmate/colors.png",{"type":56,"images":129},[130,131],"/work/clerkmate/typography.jpg","/work/clerkmate/spacing.jpg",{"title":133,"description":134,"grids":135},"Product","The dashboard and authentication flows, built on the system so the product reads as one connected surface.",[136,139,142],{"type":39,"images":137},[138],"/work/clerkmate/sign-in.mp4",{"type":39,"images":140},[141],"/work/clerkmate/webpage.png",{"type":39,"images":143},[144],"/work/clerkmate/webpage-2.png",{"description":10},"One connected system — a brand identity, a reusable component library, and the product UI built on top of it — so the site, the dashboard, and every auth flow speak the same visual language.","work/clerkmate","Product UI and brand identity for an authentication SaaS.","A SaaS dashboard built for clarity at scale — every component earning its place.",[100,151,152,153],"SaaS","Visual Identity","Design System",[155,157],{"name":79,"role":156},"Product Designer",{"name":79,"role":82},"https://clerkmate-design.vercel.app/","2026","LIkzgjrnpvZ5_FjxisVThKvb6D9WihqCn7J7nSKV-YU",{"id":162,"title":163,"body":164,"challenge":168,"client":163,"clientDescription":169,"color":170,"cover":171,"deliverables":172,"description":10,"draft":23,"extension":24,"featured":25,"hero":175,"logo":176,"logoMark":177,"meta":178,"name":163,"navigation":25,"order":11,"outcome":179,"path":180,"sections":181,"seo":207,"solution":208,"stem":209,"subtitle":210,"tagline":211,"tags":212,"team":214,"url":217,"year":159,"__hash__":218},"work/work/futuriscape.md","Futuriscape",{"type":7,"value":165,"toc":166},[],{"title":10,"searchDepth":11,"depth":11,"links":167},[],"Futuriscape builds immersive environments — interiors, large-scale murals, digital artworks, epoxy floors — but had no digital presence that matched the worlds it creates. The brief was an identity and site carrying the studio's own philosophy back at it — architectural precision balanced against fluid artistic expression.","An immersive creative studio producing concept work for film, games, and entertainment.","#7c3aed","/work/futuriscape/cover.jpg",[19,102,173,174],"Motion system","Brand guidelines","/work/futuriscape/hero.jpg","/work/futuriscape/logo.svg","/clients/futuriscape.svg",{},"Identity and a cinematic one-page site giving an immersive studio a digital home that matches the worlds it builds.","/work/futuriscape",[182,193,200],{"title":183,"description":184,"grids":185},"Concept","Early direction boards testing the identity in two worlds — an electric violet system and a harder neon-red alternate — pressure-testing the mark, type, and voice before committing to a palette.",[186,190],{"type":56,"images":187},[188,189],"/work/futuriscape/concept.png","/work/futuriscape/concept-2.png",{"type":39,"images":191},[192],"/work/futuriscape/concept-3.jpg",{"title":112,"description":194,"grids":195},"The final lockup in positive and reversed — a monogram cut from angular, aerodynamic shards, paired with a wide technical wordmark that holds its own at any scale.",[196],{"type":56,"images":197},[198,199],"/work/futuriscape/identity.png","/work/futuriscape/identity-2.png",{"title":201,"description":202,"grids":203},"Website","The full scroll — capabilities, selected works, philosophy, and process in one continuous cinematic sequence, with motion and volumetric light carrying the studio's \"visible visions\" promise.",[204],{"type":39,"images":205},[206],"/work/futuriscape/homepage.jpg",{"description":10},"An angular, forward-leaning monogram and an engineered type system set the tone — \"engineered visuals for immersive futures.\" That identity extends into a dark, cinematic one-page site where volumetric imagery and generous motion do the persuading, walking visitors from capabilities through selected works to a four-stage process.","work/futuriscape","Website and visual identity for an immersive creative studio.","A digital home for a studio designing futures — confident in tone, generous in motion.",[73,152,75,213],"Motion",[215,216],{"name":79,"role":80},{"name":79,"role":82},"https://futuriscape.vercel.app/","WLCyN-wiLiS7cyBrbKXCb1OdGORqNtUzAUURZfueLCM",{"id":220,"title":221,"body":222,"challenge":226,"client":221,"clientDescription":227,"color":228,"cover":229,"deliverables":230,"description":10,"draft":23,"extension":24,"featured":25,"hero":232,"logo":233,"logoMark":234,"meta":235,"name":221,"navigation":25,"order":236,"outcome":237,"path":238,"sections":239,"seo":268,"solution":269,"stem":270,"subtitle":271,"tagline":272,"tags":273,"team":275,"url":278,"year":279,"__hash__":280},"work/work/chino-stencils.md","Chino Stencils",{"type":7,"value":223,"toc":224},[],{"title":10,"searchDepth":11,"depth":11,"links":225},[],"Restructure how Chino Stencils was marketed and explore a new visual strategy. The apparel airbrush industry has always depended on stencils for fast art production — but how do we make purchasing those tools accessible online for any airbrush shop owner?","Chino Stencils provides vinyl stencils and art materials to airbrush shops and artists.","#d8232f","/work/chino-stencils/cover.png",[19,20,231,22],"Packaging system","/work/chino-stencils/hero.jpg","/work/chino-stencils/logo.png","/clients/chino-stencils.svg",{},4,"Brand, logo, and Shopify store for a stencil-art supply label.","/work/chino-stencils",[240,252,261],{"title":74,"description":241,"grids":242},"Exploration sketches and concept rounds, narrowing toward a confident silhouette that holds up across packaging, print, and screen.",[243,246,249],{"type":39,"images":244},[245],"/work/chino-stencils/logo-sketch.jpg",{"type":39,"images":247},[248],"/work/chino-stencils/logo-design.jpg",{"type":39,"images":250},[251],"/work/chino-stencils/logo-animation.webm",{"title":253,"description":254,"grids":255},"Packaging","The brand applied to product packaging — built to read at a glance on shelves and ship cleanly to direct-to-consumer customers.",[256,258],{"type":39,"images":257},[229],{"type":39,"images":259},[260],"/work/chino-stencils/packaging.png",{"title":262,"description":263,"grids":264},"Shopify E-Commerce","A Shopify storefront tuned for shop owners and artists — clean product pages, fast checkout, and inventory management on the merchant side.",[265],{"type":39,"images":266},[267],"/work/chino-stencils/homepage.jpg",{"description":10},"A new brand identity led the work — exploring logo concepts until a simple, fun mark emerged that conveys trust at the same time. From there, the system extended into packaging artwork and a full e-commerce site that handles product sales, order flow, and inventory management.","work/chino-stencils","Brand identity, logo, and Shopify storefront for a stencil-art supply label.","A simple, fun mark and a storefront built to make professional stencils accessible to any airbrush shop.",[73,274,74,75,76],"Identity Design",[276,277],{"name":79,"role":80},{"name":79,"role":82},"https://www.chinostencils.com/","2019","SjL2vacgUlWw_OQf9QPZganhSPjZ22WNT9bXwtcoAw4",{"id":282,"title":283,"body":284,"challenge":288,"client":289,"clientDescription":290,"color":291,"cover":292,"deliverables":293,"description":10,"draft":23,"extension":24,"featured":25,"hero":297,"logo":298,"logoMark":299,"meta":300,"name":301,"navigation":25,"order":302,"outcome":303,"path":304,"sections":305,"seo":339,"solution":340,"stem":341,"subtitle":342,"tagline":343,"tags":344,"team":347,"url":350,"year":351,"__hash__":352},"work/work/deafink.md","Deafink",{"type":7,"value":285,"toc":286},[],{"title":10,"searchDepth":11,"depth":11,"links":287},[],"I was tasked to build an e-commerce website for Gayle Sanchez, a well-known tattoo artist in the deaf community. The challenge was to create a brand identity speaking to the speech-impaired artist community and tattoo enthusiasts alike.","Gayle Sanchez","A tattoo artist, fine-art painter, and sculptor in the speech-impaired artist community.","#4f0d96","/work/deafink/cover.jpg",[294,295,174,296],"Brand identity & logo","Octopus mascot illustration","Shopify e-commerce site","/work/deafink/hero.jpg","/work/deafink/logo.svg","/clients/deafink.svg",{},"Deaf Ink",5,"Branding and e-commerce for a tattoo artist in the deaf community, built to make booking simple.","/work/deafink",[306,313,321,333],{"title":307,"description":308,"grids":309},"Discovery","I began with gathering as much information and inspiration as possible. One thing that instantly stood out was the name DeafInk combined with an octopus mascot — the octopus has 8 tentacles, representing the different abilities and skills of the artist.",[310],{"type":39,"images":311},[312],"/work/deafink/logo-sketch.jpg",{"title":314,"description":315,"grids":316},"Mascot & Logo","As I learned more about Gayle's challenges growing up as a speech-impaired artist, we drew a parallel with the octopus's defense system — the ink it spits out to defend itself in the wild. The mark carries that story in every curve.",[317],{"type":56,"images":318},[319,320],"/work/deafink/logo-light.png","/work/deafink/logo-dark.png",{"title":322,"description":323,"grids":324},"Brand Guidelines","From moodboard to color, typography, and product application — a flexible system that holds together across digital, print, and merch.",[325,329],{"type":56,"images":326},[327,328],"/work/deafink/moodboard.png","/work/deafink/colors.png",{"type":56,"images":330},[331,332],"/work/deafink/typography.png","/work/deafink/clothing-mockup.png",{"title":262,"description":334,"grids":335},"A storefront that puts the artist's work front-and-centre — bold typography, editorial product spreads, and a checkout tuned for collectors and walk-ins alike.",[336],{"type":39,"images":337},[338],"/work/deafink/08-homepage.jpg",{"description":10},"An identity under the brand name DeafInk that reflects the versatility and creativity of a deaf tattoo artist. Before building the website, the goal was to create a memorable identity using Gayle's favorite sea creature — the octopus.","work/deafink","Branding & e-commerce site for a tattoo artist in the deaf community.","A unique brand identity grounded in deaf-community storytelling and the artist's own iconography.",[73,274,345,346],"UI/UX","Front-End Development",[348,349],{"name":79,"role":80},{"name":79,"role":82},"https://deafink.com/","2020","CTErxHOdpJgsHPwuNJyTpEmVO0OqRULtNY1tgpmeUAo",1785418477209]