[{"data":1,"prerenderedAt":353},["ShallowReactive",2],{"work-deafink":3,"work-deafink-more":90},{"id":4,"title":5,"body":6,"challenge":13,"client":14,"clientDescription":15,"color":16,"cover":17,"deliverables":18,"description":10,"draft":23,"extension":24,"featured":25,"hero":26,"logo":27,"logoMark":28,"meta":29,"name":30,"navigation":25,"order":31,"outcome":32,"path":33,"sections":34,"seo":71,"solution":72,"stem":73,"subtitle":74,"tagline":75,"tags":76,"team":81,"url":87,"year":88,"__hash__":89},"work/work/deafink.md","Deafink",{"type":7,"value":8,"toc":9},"minimark",[],{"title":10,"searchDepth":11,"depth":11,"links":12},"",2,[],"I was tasked to build an e-commerce website for Gayle Sanchez, a well-known tattoo artist in the deaf community. The challenge was to create a brand identity speaking to the speech-impaired artist community and tattoo enthusiasts alike.","Gayle Sanchez","A tattoo artist, fine-art painter, and sculptor in the speech-impaired artist community.","#4f0d96","/work/deafink/cover.jpg",[19,20,21,22],"Brand identity & logo","Octopus mascot illustration","Brand guidelines","Shopify e-commerce site",false,"md",true,"/work/deafink/hero.jpg","/work/deafink/logo.svg","/clients/deafink.svg",{},"Deaf Ink",5,"Branding and e-commerce for a tattoo artist in the deaf community, built to make booking simple.","/work/deafink",[35,43,52,64],{"title":36,"description":37,"grids":38},"Discovery","I began with gathering as much information and inspiration as possible. One thing that instantly stood out was the name DeafInk combined with an octopus mascot — the octopus has 8 tentacles, representing the different abilities and skills of the artist.",[39],{"type":40,"images":41},"full",[42],"/work/deafink/logo-sketch.jpg",{"title":44,"description":45,"grids":46},"Mascot & Logo","As I learned more about Gayle's challenges growing up as a speech-impaired artist, we drew a parallel with the octopus's defense system — the ink it spits out to defend itself in the wild. The mark carries that story in every curve.",[47],{"type":48,"images":49},"split",[50,51],"/work/deafink/logo-light.png","/work/deafink/logo-dark.png",{"title":53,"description":54,"grids":55},"Brand Guidelines","From moodboard to color, typography, and product application — a flexible system that holds together across digital, print, and merch.",[56,60],{"type":48,"images":57},[58,59],"/work/deafink/moodboard.png","/work/deafink/colors.png",{"type":48,"images":61},[62,63],"/work/deafink/typography.png","/work/deafink/clothing-mockup.png",{"title":65,"description":66,"grids":67},"Shopify E-Commerce","A storefront that puts the artist's work front-and-centre — bold typography, editorial product spreads, and a checkout tuned for collectors and walk-ins alike.",[68],{"type":40,"images":69},[70],"/work/deafink/08-homepage.jpg",{"description":10},"An identity under the brand name DeafInk that reflects the versatility and creativity of a deaf tattoo artist. Before building the website, the goal was to create a memorable identity using Gayle's favorite sea creature — the octopus.","work/deafink","Branding & e-commerce site for a tattoo artist in the deaf community.","A unique brand identity grounded in deaf-community storytelling and the artist's own iconography.",[77,78,79,80],"Branding","Identity Design","UI/UX","Front-End Development",[82,85],{"name":83,"role":84},"Enok Madrid","Brand & Identity Designer",{"name":83,"role":86},"Front-End Engineer","https://deafink.com/","2020","CTErxHOdpJgsHPwuNJyTpEmVO0OqRULtNY1tgpmeUAo",[91,166,224,293],{"id":92,"title":93,"body":94,"challenge":98,"client":99,"clientDescription":100,"color":101,"cover":102,"deliverables":103,"description":10,"draft":23,"extension":24,"featured":25,"hero":108,"logo":109,"logoMark":110,"meta":111,"name":99,"navigation":25,"order":112,"outcome":113,"path":114,"sections":115,"seo":150,"solution":151,"stem":152,"subtitle":153,"tagline":154,"tags":155,"team":159,"url":163,"year":164,"__hash__":165},"work/work/clerkmate.md","Clerkmate",{"type":7,"value":95,"toc":96},[],{"title":10,"searchDepth":11,"depth":11,"links":97},[],"Authentication is where teams decide whether to trust a tool, so ClerkMate's product surface had to feel clear, consistent, and considered at every step — from the marketing site through to the in-app screens.","ClerkMate","An authentication and user-management platform for modern engineering teams.","#3b82f6","/work/clerkmate/cover.jpg",[104,105,106,107],"Product UI","Design system","Brand identity","Marketing site","/work/clerkmate/hero.jpg","/work/clerkmate/logo.svg","/clients/clerkmate.svg",{},1,"Product UI and brand for an auth SaaS, from logo to in-app screens, as one connected system.","/work/clerkmate",[116,126,137],{"title":117,"description":118,"grids":119},"Identity","The mark, color, and type system that anchors ClerkMate across product and marketing.",[120,123],{"type":40,"images":121},[122],"/work/clerkmate/identity.jpg",{"type":40,"images":124},[125],"/work/clerkmate/moodboard.jpg",{"title":127,"description":128,"grids":129},"UI System","A component library and design tokens — color, typography, spacing — that keep every screen consistent.",[130,133],{"type":40,"images":131},[132],"/work/clerkmate/colors.png",{"type":48,"images":134},[135,136],"/work/clerkmate/typography.jpg","/work/clerkmate/spacing.jpg",{"title":138,"description":139,"grids":140},"Product","The dashboard and authentication flows, built on the system so the product reads as one connected surface.",[141,144,147],{"type":40,"images":142},[143],"/work/clerkmate/sign-in.mp4",{"type":40,"images":145},[146],"/work/clerkmate/webpage.png",{"type":40,"images":148},[149],"/work/clerkmate/webpage-2.png",{"description":10},"One connected system — a brand identity, a reusable component library, and the product UI built on top of it — so the site, the dashboard, and every auth flow speak the same visual language.","work/clerkmate","Product UI and brand identity for an authentication SaaS.","A SaaS dashboard built for clarity at scale — every component earning its place.",[104,156,157,158],"SaaS","Visual Identity","Design System",[160,162],{"name":83,"role":161},"Product Designer",{"name":83,"role":86},"https://clerkmate-design.vercel.app/","2026","LIkzgjrnpvZ5_FjxisVThKvb6D9WihqCn7J7nSKV-YU",{"id":167,"title":168,"body":169,"challenge":173,"client":168,"clientDescription":174,"color":175,"cover":176,"deliverables":177,"description":10,"draft":23,"extension":24,"featured":25,"hero":179,"logo":180,"logoMark":181,"meta":182,"name":168,"navigation":25,"order":11,"outcome":183,"path":184,"sections":185,"seo":211,"solution":212,"stem":213,"subtitle":214,"tagline":215,"tags":216,"team":219,"url":222,"year":164,"__hash__":223},"work/work/futuriscape.md","Futuriscape",{"type":7,"value":170,"toc":171},[],{"title":10,"searchDepth":11,"depth":11,"links":172},[],"Futuriscape builds immersive environments — interiors, large-scale murals, digital artworks, epoxy floors — but had no digital presence that matched the worlds it creates. The brief was an identity and site carrying the studio's own philosophy back at it — architectural precision balanced against fluid artistic expression.","An immersive creative studio producing concept work for film, games, and entertainment.","#7c3aed","/work/futuriscape/cover.jpg",[106,107,178,21],"Motion system","/work/futuriscape/hero.jpg","/work/futuriscape/logo.svg","/clients/futuriscape.svg",{},"Identity and a cinematic one-page site giving an immersive studio a digital home that matches the worlds it builds.","/work/futuriscape",[186,197,204],{"title":187,"description":188,"grids":189},"Concept","Early direction boards testing the identity in two worlds — an electric violet system and a harder neon-red alternate — pressure-testing the mark, type, and voice before committing to a palette.",[190,194],{"type":48,"images":191},[192,193],"/work/futuriscape/concept.png","/work/futuriscape/concept-2.png",{"type":40,"images":195},[196],"/work/futuriscape/concept-3.jpg",{"title":117,"description":198,"grids":199},"The final lockup in positive and reversed — a monogram cut from angular, aerodynamic shards, paired with a wide technical wordmark that holds its own at any scale.",[200],{"type":48,"images":201},[202,203],"/work/futuriscape/identity.png","/work/futuriscape/identity-2.png",{"title":205,"description":206,"grids":207},"Website","The full scroll — capabilities, selected works, philosophy, and process in one continuous cinematic sequence, with motion and volumetric light carrying the studio's \"visible visions\" promise.",[208],{"type":40,"images":209},[210],"/work/futuriscape/homepage.jpg",{"description":10},"An angular, forward-leaning monogram and an engineered type system set the tone — \"engineered visuals for immersive futures.\" That identity extends into a dark, cinematic one-page site where volumetric imagery and generous motion do the persuading, walking visitors from capabilities through selected works to a four-stage process.","work/futuriscape","Website and visual identity for an immersive creative studio.","A digital home for a studio designing futures — confident in tone, generous in motion.",[77,157,217,218],"Web","Motion",[220,221],{"name":83,"role":84},{"name":83,"role":86},"https://futuriscape.vercel.app/","WLCyN-wiLiS7cyBrbKXCb1OdGORqNtUzAUURZfueLCM",{"id":225,"title":226,"body":227,"challenge":231,"client":232,"clientDescription":233,"color":234,"cover":235,"deliverables":236,"description":10,"draft":23,"extension":24,"featured":25,"hero":240,"logo":241,"logoMark":242,"meta":243,"name":232,"navigation":25,"order":244,"outcome":245,"path":246,"sections":247,"seo":279,"solution":280,"stem":281,"subtitle":282,"tagline":283,"tags":284,"team":287,"url":290,"year":291,"__hash__":292},"work/work/etac.md","Etac",{"type":7,"value":228,"toc":229},[],{"title":10,"searchDepth":11,"depth":11,"links":230},[],"ETAC makes professional water-based airbrush paint, and needed a brand that could stand next to legacy paint companies while speaking the language of the artists who actually spray it — muralists, sneaker customizers, helmet and textile painters. The ask — treat paint like a culture, not a commodity, and build a system that works from a 2 oz bottle label to a full e-commerce store.","ETAC","A professional artist airbrush paint brand — water-based acrylics sold direct and through dealers worldwide.","#f97316","/work/etac/cover.png",[106,237,238,239],"Logo design","Packaging & label system","Shopify storefront","/work/etac/hero.jpg","/work/etac/logo.svg","/clients/etac.svg",{},3,"Full brand, packaging system, and Shopify storefront for an airbrush paint line, ready to sell from day one.","/work/etac",[248,258,272],{"title":249,"description":250,"grids":251},"Brand Identity","The drip-style wordmark in full color, grayscale, and black/white — plus the liquid splash patterns that give the brand its energy on any surface, from bottles to banners.",[252,255],{"type":40,"images":253},[254],"/work/etac/identity-1.jpg",{"type":40,"images":256},[257],"/work/etac/identity-2.jpg",{"title":259,"description":260,"grids":261},"Packaging Design","A label system for the Private Stock line engineered to read at bottle scale — paint line, color code, opacity level, and safety copy in a fixed hierarchy — applied across ten colors, modifiers, and five bottle sizes.",[262,265,268],{"type":40,"images":263},[264],"/work/etac/identity-3.jpg",{"type":40,"images":266},[267],"/work/etac/identity-4.jpg",{"type":48,"images":269},[270,271],"/work/etac/packaging-1.png","/work/etac/packaging-2.png",{"title":273,"description":274,"grids":275},"Storefront","The etaccolors.com storefront — the full Private Stock palette, modifiers, and dealer flow, wrapped in the brand's splash world with type set loud enough to match the paint.",[276],{"type":40,"images":277},[278],"/work/etac/homepage.png",{"description":10},"A graffiti-drip wordmark backed by vivid liquid splash illustrations became the heart of the system. From there it extended into a structured label architecture for the Private Stock paint line — color codes, opacity badges, usage instructions — and a Shopify storefront built to sell direct to artists and through dealers worldwide.","work/etac","Brand identity, packaging, and Shopify storefront for a professional airbrush paint brand.","A loud, drip-heavy identity built for the artists who paint everything from murals to sneakers.",[77,285,217,286],"Logo Design","E-Commerce",[288,289],{"name":83,"role":84},{"name":83,"role":86},"https://etaccolors.com","2023","BbVseEzJoRQ6oMxIyl7nAZxILDoaDohDtSGTbD77yu0",{"id":294,"title":295,"body":296,"challenge":300,"client":295,"clientDescription":301,"color":302,"cover":303,"deliverables":304,"description":10,"draft":23,"extension":24,"featured":25,"hero":306,"logo":307,"logoMark":308,"meta":309,"name":295,"navigation":25,"order":310,"outcome":311,"path":312,"sections":313,"seo":341,"solution":342,"stem":343,"subtitle":344,"tagline":345,"tags":346,"team":347,"url":350,"year":351,"__hash__":352},"work/work/chino-stencils.md","Chino Stencils",{"type":7,"value":297,"toc":298},[],{"title":10,"searchDepth":11,"depth":11,"links":299},[],"Restructure how Chino Stencils was marketed and explore a new visual strategy. The apparel airbrush industry has always depended on stencils for fast art production — but how do we make purchasing those tools accessible online for any airbrush shop owner?","Chino Stencils provides vinyl stencils and art materials to airbrush shops and artists.","#d8232f","/work/chino-stencils/cover.png",[106,237,305,239],"Packaging system","/work/chino-stencils/hero.jpg","/work/chino-stencils/logo.png","/clients/chino-stencils.svg",{},4,"Brand, logo, and Shopify store for a stencil-art supply label.","/work/chino-stencils",[314,326,335],{"title":285,"description":315,"grids":316},"Exploration sketches and concept rounds, narrowing toward a confident silhouette that holds up across packaging, print, and screen.",[317,320,323],{"type":40,"images":318},[319],"/work/chino-stencils/logo-sketch.jpg",{"type":40,"images":321},[322],"/work/chino-stencils/logo-design.jpg",{"type":40,"images":324},[325],"/work/chino-stencils/logo-animation.webm",{"title":327,"description":328,"grids":329},"Packaging","The brand applied to product packaging — built to read at a glance on shelves and ship cleanly to direct-to-consumer customers.",[330,332],{"type":40,"images":331},[303],{"type":40,"images":333},[334],"/work/chino-stencils/packaging.png",{"title":65,"description":336,"grids":337},"A Shopify storefront tuned for shop owners and artists — clean product pages, fast checkout, and inventory management on the merchant side.",[338],{"type":40,"images":339},[340],"/work/chino-stencils/homepage.jpg",{"description":10},"A new brand identity led the work — exploring logo concepts until a simple, fun mark emerged that conveys trust at the same time. From there, the system extended into packaging artwork and a full e-commerce site that handles product sales, order flow, and inventory management.","work/chino-stencils","Brand identity, logo, and Shopify storefront for a stencil-art supply label.","A simple, fun mark and a storefront built to make professional stencils accessible to any airbrush shop.",[77,78,285,217,286],[348,349],{"name":83,"role":84},{"name":83,"role":86},"https://www.chinostencils.com/","2019","SjL2vacgUlWw_OQf9QPZganhSPjZ22WNT9bXwtcoAw4",1785418477367]