[{"data":1,"prerenderedAt":353},["ShallowReactive",2],{"work-chino-stencils":3,"work-chino-stencils-more":82},{"id":4,"title":5,"body":6,"challenge":13,"client":5,"clientDescription":14,"color":15,"cover":16,"deliverables":17,"description":10,"draft":22,"extension":23,"featured":24,"hero":25,"logo":26,"logoMark":27,"meta":28,"name":5,"navigation":24,"order":29,"outcome":30,"path":31,"sections":32,"seo":63,"solution":64,"stem":65,"subtitle":66,"tagline":67,"tags":68,"team":73,"url":79,"year":80,"__hash__":81},"work/work/chino-stencils.md","Chino Stencils",{"type":7,"value":8,"toc":9},"minimark",[],{"title":10,"searchDepth":11,"depth":11,"links":12},"",2,[],"Restructure how Chino Stencils was marketed and explore a new visual strategy. The apparel airbrush industry has always depended on stencils for fast art production — but how do we make purchasing those tools accessible online for any airbrush shop owner?","Chino Stencils provides vinyl stencils and art materials to airbrush shops and artists.","#d8232f","/work/chino-stencils/cover.png",[18,19,20,21],"Brand identity","Logo design","Packaging system","Shopify storefront",false,"md",true,"/work/chino-stencils/hero.jpg","/work/chino-stencils/logo.png","/clients/chino-stencils.svg",{},4,"Brand, logo, and Shopify store for a stencil-art supply label.","/work/chino-stencils",[33,47,56],{"title":34,"description":35,"grids":36},"Logo Design","Exploration sketches and concept rounds, narrowing toward a confident silhouette that holds up across packaging, print, and screen.",[37,41,44],{"type":38,"images":39},"full",[40],"/work/chino-stencils/logo-sketch.jpg",{"type":38,"images":42},[43],"/work/chino-stencils/logo-design.jpg",{"type":38,"images":45},[46],"/work/chino-stencils/logo-animation.webm",{"title":48,"description":49,"grids":50},"Packaging","The brand applied to product packaging — built to read at a glance on shelves and ship cleanly to direct-to-consumer customers.",[51,53],{"type":38,"images":52},[16],{"type":38,"images":54},[55],"/work/chino-stencils/packaging.png",{"title":57,"description":58,"grids":59},"Shopify E-Commerce","A Shopify storefront tuned for shop owners and artists — clean product pages, fast checkout, and inventory management on the merchant side.",[60],{"type":38,"images":61},[62],"/work/chino-stencils/homepage.jpg",{"description":10},"A new brand identity led the work — exploring logo concepts until a simple, fun mark emerged that conveys trust at the same time. From there, the system extended into packaging artwork and a full e-commerce site that handles product sales, order flow, and inventory management.","work/chino-stencils","Brand identity, logo, and Shopify storefront for a stencil-art supply label.","A simple, fun mark and a storefront built to make professional stencils accessible to any airbrush shop.",[69,70,34,71,72],"Branding","Identity Design","Web","E-Commerce",[74,77],{"name":75,"role":76},"Enok Madrid","Brand & Identity Designer",{"name":75,"role":78},"Front-End Engineer","https://www.chinostencils.com/","2019","SjL2vacgUlWw_OQf9QPZganhSPjZ22WNT9bXwtcoAw4",[83,158,216,281],{"id":84,"title":85,"body":86,"challenge":90,"client":91,"clientDescription":92,"color":93,"cover":94,"deliverables":95,"description":10,"draft":22,"extension":23,"featured":24,"hero":99,"logo":100,"logoMark":101,"meta":102,"name":91,"navigation":24,"order":103,"outcome":104,"path":105,"sections":106,"seo":142,"solution":143,"stem":144,"subtitle":145,"tagline":146,"tags":147,"team":151,"url":155,"year":156,"__hash__":157},"work/work/clerkmate.md","Clerkmate",{"type":7,"value":87,"toc":88},[],{"title":10,"searchDepth":11,"depth":11,"links":89},[],"Authentication is where teams decide whether to trust a tool, so ClerkMate's product surface had to feel clear, consistent, and considered at every step — from the marketing site through to the in-app screens.","ClerkMate","An authentication and user-management platform for modern engineering teams.","#3b82f6","/work/clerkmate/cover.jpg",[96,97,18,98],"Product UI","Design system","Marketing site","/work/clerkmate/hero.jpg","/work/clerkmate/logo.svg","/clients/clerkmate.svg",{},1,"Product UI and brand for an auth SaaS, from logo to in-app screens, as one connected system.","/work/clerkmate",[107,117,129],{"title":108,"description":109,"grids":110},"Identity","The mark, color, and type system that anchors ClerkMate across product and marketing.",[111,114],{"type":38,"images":112},[113],"/work/clerkmate/identity.jpg",{"type":38,"images":115},[116],"/work/clerkmate/moodboard.jpg",{"title":118,"description":119,"grids":120},"UI System","A component library and design tokens — color, typography, spacing — that keep every screen consistent.",[121,124],{"type":38,"images":122},[123],"/work/clerkmate/colors.png",{"type":125,"images":126},"split",[127,128],"/work/clerkmate/typography.jpg","/work/clerkmate/spacing.jpg",{"title":130,"description":131,"grids":132},"Product","The dashboard and authentication flows, built on the system so the product reads as one connected surface.",[133,136,139],{"type":38,"images":134},[135],"/work/clerkmate/sign-in.mp4",{"type":38,"images":137},[138],"/work/clerkmate/webpage.png",{"type":38,"images":140},[141],"/work/clerkmate/webpage-2.png",{"description":10},"One connected system — a brand identity, a reusable component library, and the product UI built on top of it — so the site, the dashboard, and every auth flow speak the same visual language.","work/clerkmate","Product UI and brand identity for an authentication SaaS.","A SaaS dashboard built for clarity at scale — every component earning its place.",[96,148,149,150],"SaaS","Visual Identity","Design System",[152,154],{"name":75,"role":153},"Product Designer",{"name":75,"role":78},"https://clerkmate-design.vercel.app/","2026","LIkzgjrnpvZ5_FjxisVThKvb6D9WihqCn7J7nSKV-YU",{"id":159,"title":160,"body":161,"challenge":165,"client":160,"clientDescription":166,"color":167,"cover":168,"deliverables":169,"description":10,"draft":22,"extension":23,"featured":24,"hero":172,"logo":173,"logoMark":174,"meta":175,"name":160,"navigation":24,"order":11,"outcome":176,"path":177,"sections":178,"seo":204,"solution":205,"stem":206,"subtitle":207,"tagline":208,"tags":209,"team":211,"url":214,"year":156,"__hash__":215},"work/work/futuriscape.md","Futuriscape",{"type":7,"value":162,"toc":163},[],{"title":10,"searchDepth":11,"depth":11,"links":164},[],"Futuriscape builds immersive environments — interiors, large-scale murals, digital artworks, epoxy floors — but had no digital presence that matched the worlds it creates. The brief was an identity and site carrying the studio's own philosophy back at it — architectural precision balanced against fluid artistic expression.","An immersive creative studio producing concept work for film, games, and entertainment.","#7c3aed","/work/futuriscape/cover.jpg",[18,98,170,171],"Motion system","Brand guidelines","/work/futuriscape/hero.jpg","/work/futuriscape/logo.svg","/clients/futuriscape.svg",{},"Identity and a cinematic one-page site giving an immersive studio a digital home that matches the worlds it builds.","/work/futuriscape",[179,190,197],{"title":180,"description":181,"grids":182},"Concept","Early direction boards testing the identity in two worlds — an electric violet system and a harder neon-red alternate — pressure-testing the mark, type, and voice before committing to a palette.",[183,187],{"type":125,"images":184},[185,186],"/work/futuriscape/concept.png","/work/futuriscape/concept-2.png",{"type":38,"images":188},[189],"/work/futuriscape/concept-3.jpg",{"title":108,"description":191,"grids":192},"The final lockup in positive and reversed — a monogram cut from angular, aerodynamic shards, paired with a wide technical wordmark that holds its own at any scale.",[193],{"type":125,"images":194},[195,196],"/work/futuriscape/identity.png","/work/futuriscape/identity-2.png",{"title":198,"description":199,"grids":200},"Website","The full scroll — capabilities, selected works, philosophy, and process in one continuous cinematic sequence, with motion and volumetric light carrying the studio's \"visible visions\" promise.",[201],{"type":38,"images":202},[203],"/work/futuriscape/homepage.jpg",{"description":10},"An angular, forward-leaning monogram and an engineered type system set the tone — \"engineered visuals for immersive futures.\" That identity extends into a dark, cinematic one-page site where volumetric imagery and generous motion do the persuading, walking visitors from capabilities through selected works to a four-stage process.","work/futuriscape","Website and visual identity for an immersive creative studio.","A digital home for a studio designing futures — confident in tone, generous in motion.",[69,149,71,210],"Motion",[212,213],{"name":75,"role":76},{"name":75,"role":78},"https://futuriscape.vercel.app/","WLCyN-wiLiS7cyBrbKXCb1OdGORqNtUzAUURZfueLCM",{"id":217,"title":218,"body":219,"challenge":223,"client":224,"clientDescription":225,"color":226,"cover":227,"deliverables":228,"description":10,"draft":22,"extension":23,"featured":24,"hero":230,"logo":231,"logoMark":232,"meta":233,"name":224,"navigation":24,"order":234,"outcome":235,"path":236,"sections":237,"seo":269,"solution":270,"stem":271,"subtitle":272,"tagline":273,"tags":274,"team":275,"url":278,"year":279,"__hash__":280},"work/work/etac.md","Etac",{"type":7,"value":220,"toc":221},[],{"title":10,"searchDepth":11,"depth":11,"links":222},[],"ETAC makes professional water-based airbrush paint, and needed a brand that could stand next to legacy paint companies while speaking the language of the artists who actually spray it — muralists, sneaker customizers, helmet and textile painters. The ask — treat paint like a culture, not a commodity, and build a system that works from a 2 oz bottle label to a full e-commerce store.","ETAC","A professional artist airbrush paint brand — water-based acrylics sold direct and through dealers worldwide.","#f97316","/work/etac/cover.png",[18,19,229,21],"Packaging & label system","/work/etac/hero.jpg","/work/etac/logo.svg","/clients/etac.svg",{},3,"Full brand, packaging system, and Shopify storefront for an airbrush paint line, ready to sell from day one.","/work/etac",[238,248,262],{"title":239,"description":240,"grids":241},"Brand Identity","The drip-style wordmark in full color, grayscale, and black/white — plus the liquid splash patterns that give the brand its energy on any surface, from bottles to banners.",[242,245],{"type":38,"images":243},[244],"/work/etac/identity-1.jpg",{"type":38,"images":246},[247],"/work/etac/identity-2.jpg",{"title":249,"description":250,"grids":251},"Packaging Design","A label system for the Private Stock line engineered to read at bottle scale — paint line, color code, opacity level, and safety copy in a fixed hierarchy — applied across ten colors, modifiers, and five bottle sizes.",[252,255,258],{"type":38,"images":253},[254],"/work/etac/identity-3.jpg",{"type":38,"images":256},[257],"/work/etac/identity-4.jpg",{"type":125,"images":259},[260,261],"/work/etac/packaging-1.png","/work/etac/packaging-2.png",{"title":263,"description":264,"grids":265},"Storefront","The etaccolors.com storefront — the full Private Stock palette, modifiers, and dealer flow, wrapped in the brand's splash world with type set loud enough to match the paint.",[266],{"type":38,"images":267},[268],"/work/etac/homepage.png",{"description":10},"A graffiti-drip wordmark backed by vivid liquid splash illustrations became the heart of the system. From there it extended into a structured label architecture for the Private Stock paint line — color codes, opacity badges, usage instructions — and a Shopify storefront built to sell direct to artists and through dealers worldwide.","work/etac","Brand identity, packaging, and Shopify storefront for a professional airbrush paint brand.","A loud, drip-heavy identity built for the artists who paint everything from murals to sneakers.",[69,34,71,72],[276,277],{"name":75,"role":76},{"name":75,"role":78},"https://etaccolors.com","2023","BbVseEzJoRQ6oMxIyl7nAZxILDoaDohDtSGTbD77yu0",{"id":282,"title":283,"body":284,"challenge":288,"client":289,"clientDescription":290,"color":291,"cover":292,"deliverables":293,"description":10,"draft":22,"extension":23,"featured":24,"hero":297,"logo":298,"logoMark":299,"meta":300,"name":301,"navigation":24,"order":302,"outcome":303,"path":304,"sections":305,"seo":339,"solution":340,"stem":341,"subtitle":342,"tagline":343,"tags":344,"team":347,"url":350,"year":351,"__hash__":352},"work/work/deafink.md","Deafink",{"type":7,"value":285,"toc":286},[],{"title":10,"searchDepth":11,"depth":11,"links":287},[],"I was tasked to build an e-commerce website for Gayle Sanchez, a well-known tattoo artist in the deaf community. The challenge was to create a brand identity speaking to the speech-impaired artist community and tattoo enthusiasts alike.","Gayle Sanchez","A tattoo artist, fine-art painter, and sculptor in the speech-impaired artist community.","#4f0d96","/work/deafink/cover.jpg",[294,295,171,296],"Brand identity & logo","Octopus mascot illustration","Shopify e-commerce site","/work/deafink/hero.jpg","/work/deafink/logo.svg","/clients/deafink.svg",{},"Deaf Ink",5,"Branding and e-commerce for a tattoo artist in the deaf community, built to make booking simple.","/work/deafink",[306,313,321,333],{"title":307,"description":308,"grids":309},"Discovery","I began with gathering as much information and inspiration as possible. One thing that instantly stood out was the name DeafInk combined with an octopus mascot — the octopus has 8 tentacles, representing the different abilities and skills of the artist.",[310],{"type":38,"images":311},[312],"/work/deafink/logo-sketch.jpg",{"title":314,"description":315,"grids":316},"Mascot & Logo","As I learned more about Gayle's challenges growing up as a speech-impaired artist, we drew a parallel with the octopus's defense system — the ink it spits out to defend itself in the wild. The mark carries that story in every curve.",[317],{"type":125,"images":318},[319,320],"/work/deafink/logo-light.png","/work/deafink/logo-dark.png",{"title":322,"description":323,"grids":324},"Brand Guidelines","From moodboard to color, typography, and product application — a flexible system that holds together across digital, print, and merch.",[325,329],{"type":125,"images":326},[327,328],"/work/deafink/moodboard.png","/work/deafink/colors.png",{"type":125,"images":330},[331,332],"/work/deafink/typography.png","/work/deafink/clothing-mockup.png",{"title":57,"description":334,"grids":335},"A storefront that puts the artist's work front-and-centre — bold typography, editorial product spreads, and a checkout tuned for collectors and walk-ins alike.",[336],{"type":38,"images":337},[338],"/work/deafink/08-homepage.jpg",{"description":10},"An identity under the brand name DeafInk that reflects the versatility and creativity of a deaf tattoo artist. Before building the website, the goal was to create a memorable identity using Gayle's favorite sea creature — the octopus.","work/deafink","Branding & e-commerce site for a tattoo artist in the deaf community.","A unique brand identity grounded in deaf-community storytelling and the artist's own iconography.",[69,70,345,346],"UI/UX","Front-End Development",[348,349],{"name":75,"role":76},{"name":75,"role":78},"https://deafink.com/","2020","CTErxHOdpJgsHPwuNJyTpEmVO0OqRULtNY1tgpmeUAo",1785418477354]