How to Productize Your Creative Skills
by Enok Madrid, Founder & Creative Director
1. Package Your Expertise
The first step is identifying your unique value proposition. What do you do that others can't? What problems do you solve that clients consistently pay for? Package these into clear, deliverable outcomes rather than vague "design services."
For me, it was combining street art aesthetics with UX strategy — something that didn't exist in the market. I created three core packages: Brand Identity, UI/UX Design, and Mural Design, each with defined deliverables and timelines.
2. Create Clear Boundaries
Productization means saying no to scope creep. Define exactly what's included in each package, what's not, and what costs extra. This protects your time and helps clients understand the value they're getting.
I learned this the hard way when a "simple logo design" turned into a full brand system, website, and social media templates — all for the original logo price.
3. Build Systems That Scale
The goal isn't to work more hours; it's to work smarter. Create templates, processes, and frameworks that you can reuse across projects. This allows you to deliver consistent quality while reducing the time investment per project.
My design system templates now let me deliver brand identities in 2 weeks instead of 6, while maintaining the same quality level.